Small business is the bread and butter of the American economy, and our passion is helping small business owners discover how to use their website and social media to market their business through the filter of brand journalism.
Through brand journalism, small business owners can leverage their website and social media to build deeper connections with customers and potential customers, connections that will raise brand awareness and strengthen brand loyalty.
This isn’t a gimmick for getting more likes on Facebook, and it’s not a strategy for increasing useless hits on your website.
The Brand Journalism Course is a real marketing plan that employs content marketing centered around telling the story behind your business.
Whether you own a HVAC company or a plumbing service, a law firm or a retail shop, the psychology behind the Brand Journalism Course can work for your business.
Why Does Brand Journalism Work?
Brand Journalism works because when you tell real stories about your company, your customers and potential customers will feel a stronger sense of connection to your company. You can build relationships through social media and make people feel more comfortable about spending their money with you.
Through the content you share with your customers, they will come to view you as an expert in your field. They will understand more about you and your business, your employees, your values, and the causes that are important to you.
This understanding builds brand loyalty.
And because the content is compelling and shareable, you will gain organic brand awareness. And if you are doing your job as a company in serving your customers, you will also gain organic testimonials.
Brand journalism content has a powerful impact on a company’s ability to connect and build relationships with customers and potential customers.
What About SEO?
The technology behind search engines is always improving and getting smarter. The search engine companies are dedicated to finding ways to return to you better results on the searches you perform.
The only way to make certain that your website performs the way you want it to is by creating authentic content that is going to provide people with real answers to the topics they’re searching. While the tricks of SEO change rapidly, legitimate content will always be the best way to make certain your website is showing up in search results.
And beyond that, with real content, your website will not just occupy the top spots on a search, but it will populate a search.
Here’s a real life example.
When we first started our business we said we wanted to dominate the search for “brand journalism Athens, Georgia.”
We didn’t use any SEO tricks. We didn’t pay anybody any money. We just wrote real, authentic content that talks about brand journalism the way we talk about it to our clients.
When we started, we showed up on the sixth page of a Google search. In front of us were a lot of different websites, and one of the biggest hurdles we had to overcome was that the University of Georgia, based in Athens, was occupying a great many of the searches in front of us.
But in two months we had multiple spots on the front page of Google and we populated multiple pages after the first page.
Through the Brand Journalism Course, we show you how to identify the key words people are searching for in your industry and how to use those to make sure that when they search, they find you.
Can Brand Journalism Work for Any Small Business?
Every business has a story. It’s the story of how you got to where you are. It’s the story of the good you do in your community. It’s the story of how you help your customers. It’s the story of the people you work with – your employees and your vendors and your customers.
The great thing about it, too, is that every story is unique.
Every business can leverage that unique story to build relationships with customers and potential customers, and those relationships are what will grow your brand awareness and your brand loyalty. When you share useful information, when you share stories about yourself and your company, people will relate to you in a way that will lead them to make a buying decision with you.
We say all the time that people want to do business with people they know. Brand journalism is how you can reach a wider audience and let them know you.
But I Am Not a Writer
We understand that for a lot of people, writing content doesn’t come easy. That’s why we dedicate an entire module of the Brand Journalism Course to teaching you how to write. Maybe we can’t make you into the next Hemingway, but we can teach you to write like Hemingway.
But I Don’t Know Anything About Video
Again, an entire module of the Brand Journalism Course is dedicated to teaching business owners how to shoot compelling video that will get them traction on social media. For very little money, you can create videos that will engage your customers and potential customers.
I’m a Small Business Owner, I Don’t Have Any Time
As small business owners ourselves, we understand how valuable time is for you – both your time at work and your time away from work.
We designed the Brand Journalism Course in a way that anyone can apply our principles in less than four hours a month. This won’t eat into your valuable time, and if it means growing your business, then that’s time well spent.
The course itself is one hour a week for 12 weeks. When you’re done with the course, you will have the framework for creating compelling content to build your business. You’ll have clarity on what to say in your content, when to publish your content, how to write or video your content, and where to post your content.
Perhaps most importantly, you’ll have clarity on why you’re creating the kinds of content you’re creating and why it will help build your business.
And the content you create won’t take you more than four hours a month. If it grows your business, that’s valuable time spent.
What if I Have Questions During the Course?
Throughout the 12 weeks of the course, we’re available through a closed Facebook group. We do live videos. You can ask us questions. We’ll respond in the live videos or on your posts. And for those 12 weeks, we’ll be there to encourage and support you as you learn how to produce brand journalism content.
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