In the summer of 2015, Rob Peecher sold his weekly newspaper. At the same time, Ken Sawyer was leaving a contract position where he had been responsible for creating a multi-million dollar deal with a small manufacturer and a major, international distributor.
Longtime friends, former college roommates, Ken and Rob met at a pizza shop in Winder, Georgia, and over the course of a couple of hours and a couple of slices, the two began hashing out how brand journalism, this concept of “storytelling content marketing” being employed by large companies such as Coca-Cola, McDonalds, Southwest Airlines and others could be scaled for small businesses.
They realized these ideas about brand journalism marketing for small business were new. They understood it would be tough to attract clients to something so different from traditional advertising. But they were also convinced their ideas would have a dramatic impact on the ability of small businesses to connect with customers, build brand awareness and brand loyalty, and grow their business. Along with Rob’s son, Harrison – who at 20-years-old already had extensive experience in videography and video editing – the trio formed Mooncalf Press, a company dedicated to growing small businesses through brand journalism content.
As their ideas on brand journalism began to prove out with their clients, they wrote “DIY BRAND JOURNALISM” to help small business owners understand how to use this exciting form of content marketing in their own businesses.
Enter The Brand Journalism Course
And then small business owners who read the book wanted more – deeper instruction in the theory behind brand journalism, more information in how best to write the articles, shoot the videos, take the photos, and a more thorough understanding of social media, SEO and content planning. They also wanted the opportunity to regularly consult with the authors.
The BRAND JOURNALISM COURSE is the response to those business owners – and others – who wanted more. This course is the answer for business owners who are struggling to get traction on social media, frustrated with an expensive website that does nothing but serve as an internet listing of their business, and are seeking to differentiate themselves from the noise of the competition.